About us

 

From a Dream to Keedreamworld

In October 2017, as I was completing my degree in Small Business & Retail Management at Rotterdam University of Applied Sciences, I knew it was time to turn my vision into reality. My market research showed a clear demand for special occasion dresses for girls. As a mother of a then two-year-old daughter, I also knew how difficult it was to find truly unique children’s clothing.

The independent boutiques I remembered from the past had almost disappeared. When I went shopping, I mostly found clothing covered in large brand logos or outfits I would see on ten other children. That was exactly what I didn’t want. I loved expressing my own style and letting my children stand out too.

With no experience, contacts or established network, I travelled to different countries in search of distinctive designs, beautiful fabrics and reliable manufacturers. Along the way, I built an international network of my own. Many of the connections I made back then remain an important part of my business today.

Enfants Boutique was born in 2017. In 2021, it became Keedreamworld — a name that better reflected my vision for the future. I wanted to create more collections, reach more families and, eventually, help other entrepreneurs offer something distinctive too.

Today, the same collections often appear in many different stores. At Keedreamworld, we choose pieces and create collections that you won’t find everywhere. Other retailers still ask where our designs and products come from. I see that curiosity as an opportunity. I believe there is room for others to succeed, and I’m happy to help fellow entrepreneurs stand out in their own way.